China to Play a Role in SRT’s Growth
The attendance of Russian tyre major Sibur – Russian Tyres (SRT) at CITExpo 2007 was perhaps indicative of the unique position the Shanghai show holds as the largest specialist tyre exhibition in the world’s most watched market. Exhibiting alongside the Xarello Group, an important export agent for Sibur – Russian Tyres, the Russian manufacturer and the overseas wholesaler were not seeking to raise their profile with Chinese consumers, nor were they looking for local agents to distribute tyres. So what exactly then attracted the two companies to an exhibition in Shanghai?