Starco expands, reorganises global operations as part of agri focus
In recent times, Starco has placed a significantly stronger focus on one specific business area. While the firm has been guided by the vision to become “the global market leader in special wheels” for a number of years now, its group strategy for the period from 2010 to 2014 singles out the agricultural sector for particular attention. This focus is influencing Starco’s numerous operations, including its development of new products and the company’s wholesale business. Indeed, the agricultural sector was a crucial factor in the company’s recent expansion into a new continent.