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Yokohama Rubber utilising RubberWay geo-mapping for sustainable procurement

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Starting in April 2024, The Yokohama Rubber Co., Ltd. is using the RubberWay Geo-Mapping risk assessment tool to bolster its sustainable procurement practices. By adopting this technology, Yokohama Rubber aims to enhance the traceability of natural rubber throughout its supply chain, aligning with the recommendations of the Taskforce on Nature-related Financial Disclosures and ensuring compliance with the upcoming EU Deforestation Regulation.

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Related news:

  1. Yokohama Rubber engaging in sustainable procurement initiative
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  3. Sumitomo Rubber turns to Rubberway
  4. Yokohama obtains Caterpillar platinum recertification
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Sumitomo Rubber turns to Rubberway

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Falken tyre brand manufacturer Sumitomo Rubber Industries (SRI) has a new means of verifying supply chain transparency for the natural rubber it utilises. Its procurement company Sumitomo Rubber Singapore Pte. Ltd. been using the Rubberway solution since July 2023, and SRI emphasises that “being part of this industry initiative will accelerate sustainable procurement of natural rubber.”

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Related news:

  1. Continental “working at full speed” to restructure rubber supply chains
  2. Continental purchasing rubber via HeveaConnect
  3. Rubberway: Michelin & Continental team up for rubber supply chain JV
  4. Toyo Tires updates natural rubber procurement policy
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Continental purchasing rubber via HeveaConnect

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With immediate effect, tyre maker Continental will handle a portion of its natural rubber purchasing through HeveaConnect, a digital trading platform designed to ensure greater transparency and sustainability in the natural rubber supply chain. Reporting this new arrangement, Continental’s Dr Andrea Appel explains that the goal is to procure all materials from “responsible sources,” and that the key to achieving this “lies in innovative technologies and digitalisation, which can make a decisive contribution to transparency in complex supply chains.”

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Related news:

  1. Project TREE: A blockchain-driven, more sustainable rubber supply chain
  2. GPSRNR policy framework drives commitment to sustainable rubber sourcing
  3. Sustainability award for Continental’s dandelion rubber tyres
  4. Continental grows commitment to rubber supply chain sustainability
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Rubberway: Michelin & Continental team up for rubber supply chain JV

The natural rubber supply chain is very complex. It includes around six million farmers, 100,000 intermediaries and over 500 processing plants. To bring greater transparency to the supply chain, two ‘top-five’ tyre makers are now cooperating with a third party in a joint venture: Michelin and Continental, together with IT agricultural specialist Smag, have formed a company to further develop and deploy a technological solution for mapping sustainability practices. The client-facing portion of this technology is a smartphone app called Rubberway.

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  1. Michelin-Continental JV not tyre related
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  4. Michelin the number one consumer researched tyre brand: Tyre Reviews
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Michelin-Continental JV not tyre related

Michelin has responded to news published by Reuters yesterday regarding a joint venture with Continental and French agricultural IT services company SMAG. It confirms that the three parties will enter into a joint venture, however it will not be – as stated by Reuters – related to tyre production.

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Related news:

  1. Rubberway: Michelin & Continental team up for rubber supply chain JV
  2. Menegaux: Further Michelin and Continental JVs and acquisition collaborations ‘possible’
  3. No Re-arrangement Of Continental/Michelin JV
  4. Vellco Appoints Former Michelin Man
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