US Manufacturers Hire New PR Firms
(Akron/Tire Review) Both Goodyear Tire & Rubber Co. and Yokohama Tire Corp. have hired new PR firms.
After a lengthy search, Goodyear’s North American Tire unit settled on Coyne Public Relations of Parsippany, New Jersey, as its new US agency. “We were very pleased with the work of all three ‘finalist’ agencies,” said Ed Markey, vice president of PR and communications for Goodyear North American Tire. “Coyne impressed us with a combination of solid strategic thinking, creative tactical ideas and great collaborative chemistry. We believe Coyne’s capabilities and approach to public relations are the best fit for Goodyear.”