Get it Right With Goodyear
It is received wisdom that the vast majority of 4×4 vehicles never leave the tarmac, let alone spend weekends up to their axles in mud, yet image is still very important. Drivers like their vehicles to look as though they could tackle Mt. Everest on a winter’s day, even if their most taxing journey is the school run.
Tyres play an important part in this image creation – aggressive, knobbly tyres certainly look the part but, says Goodyear, fitting these tyres just for their looks can be counter-productive. While many 4×4 drivers want their vehicles to look tough and rugged, they actually want on-road performance similar to that of an ordinary saloon car.