Keegan: Goodyear is an ‘Aggressive Marketing Company’
In his address at Goodyear’s Annual Shareholder Meeting, chairman and CEO Robert J. Keegan said the tyremaker remains committed to the strategic direction implemented three years ago, describing the business as an “aggressive marketing company.”
“Innovation, quality and a sharp market focus continue to drive Goodyear in the right direction,” he said. “We believe we are taking the required steps to drive improving future performance.” Keegan cited the company’s important financial milestones in 2005, including record sales, net income double the 2004 level, and growth in its business segments.