Cooper Signs Funkmaster Flex to Endorsement Deal
(Akron/Tire Review) Cooper Tire & Rubber Co. has signed hip-hop star Funkmaster Flex to a year-long endorsement contract. Flex will appear in a new print advertisement for the Cooper Zeon XST tyre targeting the urban sport truck market, and will make appearances to support the Cooper brand.
Flex, dubbed the “evangelist” of hip hop’s car culture, created the successful Funkmaster Flex Custom Car & Bike Show, now in its fifth year. He is also a celebrity DJ on Hot 97 FM in New York City and the host of two TV shows, Spike TV’s “Ride with Funkmaster Flex” and ESPN 2’s “All Muscle with Funkmaster Flex.”