Advanced ID Gain 3rd Annual Nascar RFID Contract
Advanced ID Corporation, a leading developer of RFID for supply chain applications focusing on the tyre management industry, has sealed its third annual supply contract with Goodyear Tire & Rubber Company to provide the RFID tags embedded in all the racing tyres used in the 2008 Nascar season.
Advanced ID has worked with Goodyear for more than two years to develop an RFID tag that meets the challenging requirements of Nascar racing and the Goodyear Racing Eagle and Wrangler tyres used throughout the 2006 and 2007 Nascar seasons which have had embedded Advanced ID tyre tags.
According to the companies, Nascar is the number one spectator sport, holds 17 of the top 20 attended sporting events in the US, is the number two rated regular-season sport on television with broadcasts in over 150 countries, and boasts 75 million fans.