Dunlop “very pleased” to receive Winter Tyre of the Year award
Having received 2010’s Winter Tyre of the Year from consumer views website TyreReviews.co.uk for its SP WinterSport 3D, Dunlop stated that the recognition could help to further the prominence of seasonal rubber in the UK. Goodyear Dunlop PR support manager Kate Rock said: “We’re very pleased to win the TyreReviews award. This accolade will help us build on the successes of winter tyres this season, and continue to make winter tyres more relevant to the UK market. Awards like this help to give us leverage when we communicate the benefits winter tyres offer UK drivers when the cold weather arrives.”