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Falken Tyres signs UK TV sponsorship deal

Falken

Falken Tyres will sponsor a series of television programmes on UKTV’s entertainment channel, Dave. The first national TV advertising campaign for the Sumitomo Rubber Industries global tyre brand was developed by the brand’s UK distributor Micheldever Tyre Services and its partner agency Spark Foundry. Falken idents will appear before and after selected programmes – collectively called “Characters on Dave” – between February and November 2021. These programmes include the popular entertainment shows QI XL, Travel Man, and Would I Lie To You?

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Related news:

  1. Micheldever makes Falken Supplier of the Year
  2. Falken and Micheldever extend regional advertising
  3. Micheldever Appoints New Falken Brand Manager
  4. Falken “to aggressively expand” motorsport activities
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Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership

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As we go to print on the December issue of Tyres & Accessories, Micheldever Group is marking a year since Sumitomo Rubber Industries, manufacturer of Falken Tyres for which MTS is UK distributor, bought the UK tyre distributor from previous owner Graphite Capital Management. While the sale was not unexpected, the identity of the new owner may have been somewhat surprising, though SRI’s investment in Falken Tyre Europe following the late-2015 dissolution of its alliance agreement with Goodyear makes the acquisition of a leading distributor a logical move. For Micheldever’s board, SRI was said to be an attractive new owner, with the presumption that it would offer offering longevity, stability, and consistency; as a large, well-established, high quality top-six tyre manufacturer seeking to broaden its knowledge of UK distribution with an already successful business.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. Micheldever appoints Mitchell as wholesale director
  3. Micheldever makes dealer support appointments
  4. MTS launches new SRI tyres for 2018
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Premium tyres fight back, yet margins remain headache in e-commerce era

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An influx of new vehicle registrations has driven demand for premium car tyres upwards in the UK. Yet somewhat paradoxically, the price of these products has continued to fall, further impacting the margin retailers can make versus what they can expect on lower-priced products. Tyres & Accessories sat down with Micheldever wholesale director Alan Baldwin and wholesale marketing manager Rory Carlin to discuss the premium fightback and its symptoms for dealers. “Premium brands are absolutely in the ascendancy,” Baldwin says.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

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Related news:

  1. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  2. TyreClick, CORE programme helping Micheldever support independents
  3. Independent tyre distributors building ships for choppy waters ahead
  4. Micheldever management comment on Sumitomo sale
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Micheldever makes dealer support appointments

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Tyre distributor has appointed Rory Carlin as the company’s marketing general manager, along with Jamie Whittam as trade marketing manager in order to develop stronger relationships with dealers. Among their priorities, the pair will focus on enhancing the support Micheldever provides to its customers.

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Related news:

  1. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  2. Micheldever appoints 4×4 and General Tire brand marketing manager
  3. Micheldever appoints Mitchell as wholesale director
  4. Grouptyre promotes Paul Hollows to commercial director
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Halfords Autocentres launches MOT, service monthly payment scheme

Halfords Autocentre uniform

Halfords Autocentres has launched a monthly payment scheme designed to help motorists spread the cost of their MOT and annual service. Drivers using the Privilege Service Plan will pay a fixed monthly sum, with two and three year options available, to include a full or major service and MOT for each year. Halfords will determine the monthly cost through a combination of vehicle engine size and the length of plan chosen. The service provider has also added extra incentives to the plan, including 10 per cent off repairs during the term and discounts on products such as wheel alignment, battery replacement and air conditioning services.

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Related news:

  1. Halfords Buys Nationwide Autocentres for £73.2 million
  2. Halfords Aims to Add 200 Nationwide Branches, Double EBIT
  3. Halfords Autocentres crowns NVQ graduate in record year for apprentice programme
  4. Halfords Autocentres launches clean diesel service
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