Zenises recently held its first Italian convention to present its brand portfolio at the historic 900 year old Castello della Castelluccia in Rome.
Fifteen partners from various Italian regions attended the gathering at which the 2016 brand development strategies in Italy were unveiled. In addition to cementing Zenises commercial agreements, new marketing concepts were also presented to ensure that the Italian market will be well served for 2016.
At the end of 2014 Maxxis, in conjunction with Stapletons Tyre Services, recently rewarded its top dealers with a five-star, all-expenses trip to Rome as part of the Maxxis Dealer Rewards Programme.
Fifteen dealers and their partners were treated to a three night stay in the luxury five-star Hotel Eden, located in the heart of the Old City of Rome, just a short walk from the legendary Spanish Steps and picturesque Villa Borghese.
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