Less than two years after announcing the project, Nokian officially opened its new tyre plant in Oradea on 19 September 2024. The Finnish tyre manufacturer sees the whole thing as a milestone. But not just for itself. First and foremost, it wants to use the new building to increase the production capacity it has lacked since it closed its production site in Russia. Apart from that, however, the plant is also a milestone for the tyre industry as a whole, as it is the industry’s ‘first carbon dioxide-free factory’ and demonstrates the potential for sustainable tyre production. The motto of the opening ceremony was therefore ‘Lead to Zero’, which probably means that Nokian sees itself in a pioneering role in this respect.