Michelin Supports Worldwide Road Safety Campaign
Michelin has become involved with a project that aims to reduce the number of road deaths in developing countries. The scheme, implemented by the Global Road Safety Partnership will see the tyre manufacturer working together with Shell, Ford, General Motors, Honda, Renault and Toyota to focus on the issue of road safety.
According to the World Health Organisation’s statistics, if present trends continue, road accidents will have increased by 65 per cent in 15 years time.