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ETRMA Joins European Road Safety Charter

At the end of April the European Tyre & Rubber Manufacturers Association (ETRMA), the representative association for ten of the leading tyre companies operating in Europe, signed up to the European Road Safety Charter. The April 27 signing ceremony was chaired by European Commission vice-president Jacques Barrot in the presence of the Association’s president, Francesco Gori, vice-president Eric de Cromières and secretary general, Fazilet Cinaralp.

“Today I am pleased that at the time of Europe’s first Road Safety Day, the ETRMA has signed up to the Charter and is making strong commitments,” stated Mr. Barrot during the proceedings. “The Tyre Industry’s dedication represents an encouraging signal to achieving the European Road Safety Charter objectives.”

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Kwik-Fit Shows Support to Bridgestone Safety Campaign

Kwik-Fit has pledged its support to Bridgestone’s “Think Before You Drive” campaign – which is their contribution to the United Nations Global Road Safety Week taking place during 23rd – 29th April.
Throughout the entire week Kwik-Fit will donate its fitters and premises – nationwide – to conduct free tyre checks on behalf Bridgestone. All motorists are welcome to a free, no obligation tyre check up at any one of Kwik-Fit’s 670 UK centres, without appointment.
Bridgestone’s initiative “Think before you drive” advises drivers of the four basic steps to improve safety. These are:

– Always wear a seat belt
– Use a suitable child seat
– Position the head rest correctly
– Ensure your tyres have the right pressure and sufficient tread depth.

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New Vans and New Look for Kwik-Fleet Mobile

Kwik-Fit’s newest mobile vans have hit the road featuring a revamped livery that is also being rolled out across the company’s fast-fit centres nationwide. The first of 23 new Mercedes-Benz Sprinter vans joining the 200-strong mobile fleet in the next three months is now in service displaying the new blue, white and yellow livery and Kwik-Fit logo.

The Sprinters are all 3.5 tonne 2.2 litre 311 CDI medium wheel base, hi-roof vehicles featuring the latest tyre changing technology. The new vehicles are equipped with ‘third arms’ – meaning that ultra-low profile and run-flat tyres can be replaced where the driver wants – home or work – alleviating the necessity of having to take their vehicle to a Kwik-Fit centre. The mobile units are also equipped with the latest wheel balancing machines, giving technicians the ability to fit up to 22-inch tyres – the current maximum is 20 inches – and, to improve health and safety, the on-board compressor is now driven by power take-off units via the vehicle’s engine instead of a separate generator.

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Damascus Road Experience

That’s it – I’m converted. If I previously had any niggling hesitancies about the need for run-flat or cold-weather tyres, the events of the previous few weeks have well and truly seen them off. And don’t even get me started about indirect tyre pressure monitoring systems (TPMS)! So far 2007 has seen two bouts of snow hit most of Great Britain. In mid-February thousands of schools closed and traffic ground to a halt because a measly inch or two fell. Thinking back I saw dozens of cars squirm and understeer on the thin layer of motorway slush, largely because there was hardly a cold weather tyre in sight.

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Bridgestone Employees Receive CEO Award for Safety Initiative

Bridgestone CEO and president Mr. Shoshi Arakawa has presented a special award to the company’s global sales teams in recognition of their efforts in promoting the Think Before You Drive road safety campaign. The campaign, which was launched in 2005 and emphasises basic safety measures including regular tyre pressure and tread depth checks, has in a short time spread to 73 countries around the world.

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New Tyre Safety Organisation for Northern Ireland

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Key retailers attending a regional meeting of the NTDA earlier this month agreed to set up a new tyre safety group for the province under the guidance of retiring NTDA regional chairman Roy Nutt who will be driving forward proposals for a major tyre safety initiative in the province later this year. Entitled the Northern Ireland Tyre Safety Association (NITSA) the group will be formally created at a special open meeting to be held next month in Templepatrick where proposals a for a tyre safety week will be discussed.

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Euromaster Appoints European Key Account Manager

Christian Lafont has been appointed European Key Account Manager for ATS Euromaster’s parent company, Euromaster Group, and will be responsible for developing a portfolio of major fleet customers across Europe.

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Apollo Wins Two Awards

Apollo Tyre’s new UHP Aspire has been voted Automotive Product of the Year by NDTV Profit and Car India magazine. The W-speed rated tyre – safe to up to 270km/h – was awarded this distinction by India’s leading business television channel and the popular car magazine at a function in Mumbai attended by leading representatives of India’s automotive industry.

At a separate awards ceremony, this time in New Delhi, Apollo was awarded a commendation for its road safety campaigns. Throughout the past year Apollo has undertaken to increase road safety awareness by highlighting correct tyre maintenance procedure. The commendation was given by the Institute of Road Traffic Education as part of their 2006 awards programme, and Apollo was the only commercial entity, alongside seven individuals and non-profit groups, to be granted such a distinction. Apollo intends to continue its road safety programmes in 2007.

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Bridgestone Awarded for Safety Campaign

Bridgestone has been awarded the FIA Academy’s annual World Prize for Road Safety, the Environment and Mobility in recognition of its outstanding contribution to the promotion of road safety.

The FIA bestows this award upon individuals or organisations involved in motoring and mobility that have displayed merit beyond the ordinary. The Academy’s decision to give the 2006 award to Bridgestone stemmed from the company’s worldwide promotion of its Think Before You Drive campaign.

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Michelin and Transaid at Lord Mayor’s Show

Michelin used its float at the London Lord Mayor’s Show to promote a message of Global Road Safety with help from international transport skills development charity Transaid. The Lord Mayor’s Show is an 800 year old tradition, and an estimated half a million people turned out to line the streets of the City of London to cheer the floats on, with millions more watching the BBC’s live coverage.

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TIC Supports Ridewell Event

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One of the largest motorcycling events to be held in the UK took place in Stockton on Tees last month. Ridewell, promoted by Cleveland Police and other police forces in the north east, this year attracted over 16,000 bikers and visitors, showing it has grown in popularity and importance since its inception in 2001.

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Apollo Tyres Assists in Disaster Management

Following last year’s devastating floods in Mumbai, Apollo Tyres and CVONDM – a Maharashtra-based non-governmental organisation, have compiled a comprehensive disaster management booklet, which will be distributed to all Mumbai motorists. The booklet, which will comprise comprehensive disaster and road safety management tips as well as complete list of all emergency numbers, will be distributed free of charge to all motorists, to equip them with proactive steps and numbers, to effectively reach out as and when required and save theirs as well as their fellow motorists’ lives.

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Bridgestone to Supply F1 Control Tyre for 2008 Season

Bridgestone has been named as the sole tyre supplier for the Formula One world championship starting in 2008. In a widely anticipated move, the World Motor Sport Council named the Japanese manufacturer as control tyre supplier at a meeting on 5 July. Bridgestone was also designated the sole tyre supplier for the sport in 2007 due to the withdrawal of Michelin at the end of the current season. Michelin has consistently refused to supply a single-supplier F1, saying it would be counter-productive.

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Pirelli’s Francesco Gori to be President of New Trade Association

Francesco Gori, General Manager Tyre Sector, Pirelli&C SpA, was nominated President of the European Tyre and Rubber Manufacturers Association (ETRMA) following the first Board meeting today in Brussels. The new non-profit association, the formation of which was announced today in Brussels, will replace the former rubber industries trade association (Bureau de Liaison des Industries du Caoutchouc “BLIC”) founded in 1959. The new association is designed to represent the tyre and general rubber goods industry with the European Union Institutions and other international organisations.

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Peter Taylor to Step Down from the TIC

After 14 years as secretary to the Tyre Industry Council, Peter Taylor has decided to step down at the end of 2006. In addition to his role at TIC secretary, Peter is director general of the Tyre Recovery Association, director of the Imported Tyre Manufacturers Association and a director of the new Tyre Industry Federation. TIC chairman, Brian Smith, thanked Peter Taylor for his “outstanding contribution to the Council and to tyre safety over the years and for giving a long period of notice to allow the planning of the continuation of the industry’s work on road safety and its management.”

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