Goodyear Blimp to promote European road safety
Goodyear’s brand event in Seville earlier this year (a report will be published in March’s Tyres & Accessories) saw the company talking up a safety message through its promotion of its new Eagle F1 Asymmetric 2 and UltraGrip 8 tyres, but the company plans to do more than provide increased safety features through its products. European brand director Hugues Despres announced that “the Goodyear Blimp will take the lead on a number of road safety initiatives as it becomes the focal point for Goodyear’s consumer based activities and events.” This will be the Blimp’s first return to Europe for over 10 years, embarking on the 2011 Goodyear Safety Tour.