The Goodyear Tire & Rubber Company has named Richard Kellam as senior vice president, global sales and marketing, effective September 22. Kellam will report to Richard J. Kramer, Goodyear’s chairman and CEO, and will be based at the company’s global headquarters in Akron. As Goodyear’s senior sales and marketing executive, Kellam will be responsible for establishing a program of sales and marketing excellence aligned with the company’s focus on working from the market back to enhance the customer and consumer experience.