Michelin’s successful entry for the Tyre Industry Environment and Sustainable Solution Award 2021 “stood head and shoulders above the rest in terms of corporate ambition, vision and practical commercial initiatives across the whole field of tyre recycling, materials reuse and wider environmental campaigns,” according to the judging panel, NTDA chief executive Stefan Hay commented. The tyre manufacturer’s entry for the award highlighted its aim to create greater value at all stages within the circular economy.