The Al Dobowi Group has discussed its strategies for the support of its Infinity and Eternity brands in Europe. The Infinity brand has been present in the European market for more than ten years; it is the brand with which Al Dobowi has established itself in Europe. The Dubai based group embellishes its offer with exclusive distribution agreements and continuous investments to increase the popularity of the brand. Tyrepress sister site PneusNews.it explains how the group’s partners in Europe have supported its brands during the pandemic in 2020, and what its future plans are on the continent. “We want to further accelerate the Eternity project across Europe,” said Riccardo Costa, general manager of Al Dobowi Europe.