Michelin’s microchip RFID/TPMS tyre first of its kind
In something of a coup for the UK, Michelin chose London as the venue for the global launch of its latest RFID/TPMS truck tyre technology on 19 June. The UK truck tyre business, which has previously been referred to as something of a model for other mature European markets, was selected because it is an area where the French tyre manufacturer is dominant in the truck and especially bus segments. This fact also provided Michelin with a clear opportunity to implement its technology on a large fleet and thereby also demonstrate the performance of its technology to fleets and the market as a whole. Tyres & Accessories visited West Ham Bus Garage in East London to attend the launch of technology and see it in action.