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UK car drivers increasingly interested in all-season tyres

Evidence from a number of market research sources concurs – increasing numbers of motorists are choosing all-season tyres for their cars. The first indication came from GfK data, which compared the percentage growth of all-season tyre sales reported by its UK panelmarket (in terms of volume and value) in 2018 with seasonal tyre sales during 2019. Winter tyre sales volumes were down 1 per cent last year. During the same period, winter tyre values fell three times faster (down 3 per cent).

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Related news:

  1. Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1
  2. Long-term trend shows winter tyres receding, all-season rising in UK
  3. 2019 UK car tyre stagnation, but strong all-season and SUV tyre growth
  4. Four out of five consumers changing tyre shopping behaviour
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Michelin most searched tyre brand on Google in Europe

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Michelin is the most search tyre brand on Google in Europe, according to price comparison site Rezulteo. Rezulteo studied the popularity of tyre brands in Europe using Google search volume data for tyre manufacturers in each country from 1 August 2018 to 31 July 2019. The study took “brand name” + “tyre” queries in the official languages of each European country into account.

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  2. 90 Years of Shock Absorber Manufacturing
  3. Conti Shows the “Way Forward” with Expanded Portfolio
  4. Metzeler Launches ‘Classics’ Calendar
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Rezulteo claims 10 per cent of tyre internet research

Tyre comparison site Rezulteo.com is claiming record traffic in 2013, with 1 million visits and 875,000 unique users in November – up 68 per cent. This means the firm has attracted a total of 6.4 million unique visitors in 2013 across the 20 countries it operates in – up 56 per cent. According to the company, this equates to 10 per cent of Internet searches performed by tyre buyers in Europe. In addition the website has also announced that it is partnering “Corriere dello Sport” in Italy.

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Related news:

  1. Bandengroothandel Mast: Heavy Tyre Development
  2. Pneus Online Launches Fourth Generation e-Commerce Website
  3. DriveRight Takes Its Tyre E-Commerce Data to Russia
  4. Label’s effect has been weak or non-existent, says French association boss
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Europeans are getting familiar with tyre labelling, but seldom use it

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Rezulteo has offered the latest chapter in the reception history of European tyre labelling. Following on from research conducted by or on behalf of Goodyear Dunlop, NTDA/Lanxess, Encircle and the French tyre association (Syndicat des professionnels du pneu – SPP) tyre comparison website Rezulteo has weighed in with its own research conducted by the Ipsos Institute.

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Related news:

  1. Lanxess: “Green Tyres” save truck drivers save truck drivers 8.5 per cent on fuel
  2. Labelling compliance worse one year on
  3. More than half of consumers aware of tyre labelling
  4. 93% consumers don’t require tyre labelling info
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