Customers Discover OTR Tyre Retreading
Not everything that’s bad for the OTR end consumer is automatically bad for the retreaders of these tyres, too. On the contrary, sometimes it could even help them increase their sales figures substantially. In earlier years tyres for earthmovers have literally been driven run-through. Today, consumers “somehow try to keep them rolling” for as long as possible admitting that they have paid good money for a good product. As a consequence, the Rösler group – market leader in Europe in this OTR niche – has been able to increase its annual number of retreads by about 30 per cent. On the one hand this growth has been induced by the general market expansion, on the other hand sales figures have been triggered by increasingly urgent demand on the part of the customers that were unable to get hold of any new OTR tyres whatsoever.