Kplus 30 Boosts Kraiburg’s Sales
One year after being launched, the high-performance Kplus 30 special compound tyres from Kraiburg Austria are successfully established on the market. Of the 11,000 tonnes of precured treads, that the company sold in Europe, 1,500 tonnes were notched up by the premium range Kraiburg plus, representing a remarkable 13 per cent of total sales.
In Germany, the pre-cured Kplus 30 currently generates eight per cent of sales. That brings the current overall market share of Kraiburg plus to two per cent in the core market of precured tyres. In conjunction with its twelve authorised retreading partners, who together cover more than 50 per cent of the Kraiburg precured retreading market, Kraiburg is planning to gradually further exploit the existing market potential in Germany. Three months ago Kraiburg welcomed a new, strong partner: Feneberg, a company based in Kempten, Germany. With 16 locations, the plant in the Alpine region of Allgäu now covers the entire southwest.