Viva Brasil, Viva Ringnet
This March, members of the Ringnet, the specialist Europe-wide network of retreaders and resellers of RINGTREAD tyres, met in Brazil to celebrate the first two successful years of activity of the network. The event, organised by Marangoni Retreading Systems and called Viva Brasil Ringnet Tour 2007, saw the participation of the Ringnet members who in 2006 achieved the objectives set as part of an intense marketing campaign for the promotion of Ringtread tyres with the end user.
The Viva Brasil event took place from 16 to 25 March, in Belo Horizonte and Rio de Janeiro, and culminated in the convention held at the Ouro Minas Hotel in Belo Horizonte. The convention was attended not only by the Ringnet Europe member companies, but also by Brazilian retreaders, customers of Marangoni do Brasil, which were invited with the aim of presenting the Ringnet project for the local network.