Marangoni Becoming a “Global Player“ in Brazil
Although Italian firm Marangoni celebrated its 50th anniversary in the new Millennium, the year 2000 primarily represented a significant milestone on its path towards becoming a global operator. Today, ten years later, the Marangoni Group is, aside from Bandag and the new tyre manufacturers’ retreading activities, the industry’s sole genuine “global player”. The company has not only successfully established itself in Europe and North America, it is now slowly gaining a foothold in China. However in the last decade it is the operation in Brazil that has, above all, become the backbone of its global industrial presence.