Bridgestone Launches European Bandag Website
Bridgestone has introduced a new Bandag website highlighting its retread product portfolio for truck and bus fleets in Europe. According to the tyre maker, the www.bandag.eu site carries a ‘stronger message’ for end users, with more qualitative retread and product information, including the latest document downloads. The structure is built around Bandag’s Smart Choice marketing concept that provides an explanation as to why Bandag retreads are the most reliable, economical, natural and dependable retread choice on the tyre market.