Guizhou Tyre Aiming to Expand in UK and European Markets
Chinese tyre manufacturer Guizhou Tyre Company Ltd has maintained a relatively low profile in the UK up till now, but this is reportedly about to change as a result of the company’s decision to raise its profile with a stand at next month’s Brityrex in Manchester (5-7 October). Here’s how one company representative explained it: “The promotion of our brands within Europe and in the UK especially has been relatively low key in the past. We have now taken the strategic decision to expand our brand profile and distribution network across Europe in general and in particular the UK.” The Guizhou stand at Brityrex will exhibit products from the Advance range of radial/bias OTR tyres, radial truck tyres, agricultural tyres and industrial/fork lift tyres.