Pirelli winter range part of a ‘responsibility’ to road safety
As Pirelli observed in the July 2011 edition of ‘Truck’, the tyre maker’s in-house magazine for the commercial vehicle sector, the winter of 2010-11 was one of the severest in recent memory. The UK experienced snowfalls as early as November, it noted, causing such traffic disruptions that the Automobile Association describes the period as the most active in its 100-year history – the motoring association answered 200,000 calls for assistance on November 29 alone. In December the lowest temperatures since 1890 were reached.