Westlake Tyres signs exclusivity deal with Direct Tyre Management
Westlake Tyres has announced that it has appointed Direct Tyre Sales as sole distributor of its truck tyre range in the UK. Direct Tyre Management (DTM). In order to supply the British market, DTM will promote Westlake’s TBR brand through its own “team of regional sales staff” where it will “complement” its own “retread brand”. DTM plan to distribute all Westlake TBR products destined for the UK from their Wigan Retread Factory in Lancashire. Sales of circa 90,000 Westlake TBR units over the next three years are expected.