Although six of the world’s top 20 largest tyre manufacturers are located in China and/or Taiwan, and despite the fact that all of these have global ambitions, for the most part these companies are still developing their positions in international markets. Likewise while reams have been written about the top names and more recently there has been increased coverage of the activities of the Korean bloc (Hankook, Kumho and Nexen), far less detail is reported about the leading Chinese players. It has to be said that this is partly because of the media’s gravitation towards well-known names but is also because – and this is something of a generalisation – Chinese manufacturers don’t have the best reputation when it comes to international communications.