Independent Thinking – Bridgestone UK’s retail strategy
Bridgestone UK’s general strategy of focusing on independent dealers is clear with 90 per cent of its sales going through this channel and only 10 per cent going through equities such as Kingsway, ATS Euromaster and HiQ. If anything the management sees its relationships with key independent dealers as even more important to truck tyre sales. Sales figures given at the Truck Point conference seem demonstrate this: 94 per cent of Bridgestone CV products are supplied through Truck Point dealers.