Encircle Now Offering Two-Wheel Market Data
Market research specialists, Encircle Marketing, are now offering motorbike tyre data. The company, which was founded a little over a year ago, has quickly built a reputation for providing fast, accurate and actionable data to some of Britain’s leading tyre businesses. Now, in addition to the already popular passenger car and online tyre sales reports, joint founders Jason Cunningham and David Myers have decided to create another market specific product, this time aimed at the two-wheel segment. Tyres & Accessories recently met the management at the company’s new offices in Doncaster and found out more about the data they offer.
The new motorbike tyre survey covers two key areas sell-out pricing, which measures the sell-out prices actually charged by consumers; and selling way – research on the argumentations used to sell different brands at the point of sale. Initially the company plans to make over 700 mystery calls a month across the various channels and regions that make up the market. In order to make the research as effective as possible, Encircle have hired mystery callers based upon their specific knowledge of the motorcycle sector (meaning they are bikers themselves) with a range of regional accents to minimise the risk of detection by centre staff.