Changes to Michelin MBA Indie Truck Dealer Programme Explained
Helping to communicate recent changes taking place within the organisation, the Michelin MBA independent truck dealer programme held its fourth annual event this year at the Caledonian Hilton in Edinburgh on Friday 23 April 2010. Russell Bowyer was introduced as the new full-time manager of the programme along with the promise of a new name for MBA and a new focus on the independent dealer channel. Commenting on his new role, Russell said that his appointment would bring “a consistent focus on the independent dealer channel” and that he will “invest time and resources in re-establishing and invigorating MBA”.