Check Internet Links Warns NTDA
Used properly, the Internet can be a powerful and valuable marketing tool. Unfortunately, in the wrong hands, it can be used to adversely affect your business. It recently came to the attention of the NTDA that a wholesaler of tyres on the Internet had downloaded details of all NTDA members and, customers who logged on to certain retailers' websites were being diverted to the wholesaler's site.
It may sound a trivial offence, but it is one which is being taken increasingly seriously by courts. Indeed, in a recent case, a disgruntled estate agent purchased the ".com" version of his former employers' domain name (the employers were using the ".co.uk" address) and visitors to the site were diverted to a hardcore porn site. The case went to court and the employee was found guilty of passing off and copyright infringement and had to pay costs of £15,000.
In this instance, the NTDA warned members that this was happening and e-mailed the following letter to members: