Alloy Wheel Repair Specialists and Ride-On Form Strategic Alliance
In the US Alloy Wheel Repair Specialists, Inc. (AWRS), the world’s largest mobile wheel repair company, and Inovex Industries, Inc, the manufacturer of a high-speed tyre sealant, Ride-On Tire Protection System, have announced their strategic alliance giving AWRS the exclusive rights to introduce Ride-On into the automotive dealership market place. The company will also distribute to the retail tyre, quick lube, and mass merchandiser market segments.
“The automotive retail market place represents an enormous opportunity for sales growth,” says Mark Farkhan, CEO of Inovex, “and due to the vast nature of this marketplace and the resources required to penetrate it, we decided that it was in the best interest of our company to form a strategic alliance with another company that already has sales, marketing, and distribution channels established. We are extremely excited that we were able to form a partnership with a company as committed to providing quality service and cutting edge technology as AWRS to help expand Ride-On’s reach into this $2.4 billion dollar market segment.”