Apollo Tyres’ European Launch
Apollo Tyres has officially launched its namesake brand in the European market, and announced plans to bring its Vredestein brand to its home country. The launch came just ahead of this week’s Reifen Essen, where Apollo is holding its first major display. Apollo said it plans to offers its flagship brand in Germany, the Netherlands, Italy and the UK this year, and will open new European markets in coming years. "Our current range, catering to the small and mid-size segment, will meet the growing demand in Europe. We will be available only at established retailers. We will not walk the wholesale route," Apollo managing director Neeraj Kanwar said.