Taking the Plunge: The Good Tyre Guide and bridging the online retail/wholesale gap
The launch of Grouptyre’s goodtyreguide.com proves that the era of apps, widgets and plugins is upon us (see October's magazine for more on this). And while this column doesn’t normally single out individual companies for attention, the fact that we are running both e-Commerce and Wholesale features this month makes this story too apt to miss.
When Grouptyre announced it was seeking to bridge the wholesale/retail divide with a solution that not only ensures it has an online footprint, but also seeks to make the enterprise profitable for everyone involved, it certainly caught the market’s attention (see September’s magazine for details of the launch). That’s not to say that Grouptyre is unique amongst wholesalers in considering an online channel/B2B plugin approach. Far from it. Tyres & Accessories has it on good authority that all of the top three have looked into operating comparable systems. The difference is that Grouptyre is the first one to seize the initiative and take the plunge.