Schrader Takes to Streets to Promote Sensor, Tool Line
TPMS-maker Schrader is taking the long road to Las Vegas to promote its EZ-Sensor product line to tyre dealers, distributors and consumers, reports Tire Review. Schrader embarked on a 6,400-mile journey around and across the country, leaving Detroit on 18 October and reaching the Global Tire Expo/SEMA Show at the Las Vegas Convention Center by 2 November. The “EZ Road to SEMA” Cross-Country Tour made a scheduled stop at Tire Review’s offices in Akron, its first on the journey. Carl Wacker, vice president, sales and marketing, and Tony Davenport, business development manager, are driving a custom-liveried, EZ-Sensor-fitted Toyota Prius on the Tour.