Conti tapping sales staff influence in the US
In an article published July 7, Bloomberg Business reports that Continental Tire the Americas spends around 15 per cent of its annual marketing budget influencing a group that holds significant clout with US consumers – tyre salespeople. Every year Conti invests around US$1 million inviting some 950 tyre salespeople to its proving ground in Uvalde, Texas in order to familiarise them with the company’s product and give them a good time into the bargain. And the tyre maker says these events pay off.