HiQ offers consumer free winter tyre trials
HiQ is offering consumers the chance to experience the benefits of winter tyres in exchange for penning an independent review. In an attempt to underline the driving advantages and safety benefits of travelling on cold weather tyres once the temperature drops below 7 degrees, HiQ is teaming up with Goodyear to give away 25 sets of cold weather tyres in return for objective reports about their performance, to be showcased online at hiqonline.co.uk.