Editorial comment: Its show time
Those in Scotland and particularly Aberdeenshire may not agree, but normally April marks the end of winter and the coming of spring. In tyre markets across Europe this often means the re-introduction and re-fitting of summer tyres that have been nestled in “hotels” during the cold months. In fact those running Goodyear Dunlop’s HiQ retail franchise twitter account began prompting consumers to change back to summer tyres on 26 March. There’s not room to get into a discussion on the whys and wherefores of this particular approach here. Instead let’s highlight something else the seasonal change brings with it – trade shows.