Goodyear’s German tyre stores to use e-paper solution
The Goodyear Tyre and Rubber Company’s ‘Quick Reifendiscount’ stores in Germany have given e-paper manufacturer ZBD a “significant contract” to roll out its large format displays. Working alongside installation partner Aha Trade Marketing Concepts, ZBD will provide its e-paper displays to Quick stores over the next few months. With tyre labelling mandatory in November, tyre retail stores continue to search for the best ways to display information. It seems that a flexible system such as e-paper could allow companies to integrate the new label into current product pricing displays effectively.