Latest Pirelli Key Point conference a success, says tyre maker
Pirelli UK Tyres shares that the Pirelli Key Point conference it held earlier this month was well received, with more than 25 customers attending a two-day event that culminated in a visit to the Bentley Motors factory in Crewe. Pirelli Key Point is an industry accreditation scheme that puts independent tyre dealerships through a stringent auditing process in order to gain accreditation and take advantage of a number of business benefits. Pirelli UK renamed its former Driver retail scheme to Pirelli Key Point in January in order to bring it in line with Pirelli European retail strategy.