New Website and Focus for Alcar
Following the success of last year’s end user advertising campaign with the BSA brand, Kent based wheel distributors Alcar Wheelright Ltd are focusing on their house brand Dotz during 2007. Having introduced seven new styles, including unveiling of the new ‘dull anodised’ finishes on its ‘Radium’ and ‘Roadster’ ranges, Alcar will embark on an end user and trade advertising campaign to push home the company’s re-focus on the Dotz brand. In addition to passenger car wheels, Dotz has released its first wheel dedicated purely to the SUV market. The ‘Omega’ is available only in a 22-inch size and Alcar report the wheel is already developing a lot of interest within the SUV market sector.