Michelin Tops JD Power US OE Tyre Satisfaction Rankings
Newly released data produced by JD Power and Associated, ranks Michelin as the best OE tyre supplier in terms of US customer satisfaction. The study is based on responses from more than 32,000 new-vehicle owners who purchased a vehicle between 2003 and 2004. Overall satisfaction of OE tyres is based on performance in five factors: wearability, appearance, traction, ride and handling.
Michelin achieves the highest OE tyre satisfaction index score in each of the four segments included in the study: luxury/sport; mass-market/non-luxury; pickup/full-size van; and SUV. Michelin leads all four segments in the five factors contributing to customer satisfaction. However, Michelin-owned BFGoodrich did not fare so well, coming bottom in the luxury sport segment and receiving mediocre marks in the mass-market report.