Marangoni: Back To Basics With Verso
Verso is the new passenger car tyre from Marangoni, which the company says is the result of a long process of product development and improvement. The target market for this T, H, V and W-rated tyre is broad; the sizes in the Verso line cover more than 45 per cent of the European market for replacement summer car tyres.
The Marangoni Research Centre focused on the progressive fine-tuning of ideas, materials and technologies. The key characteristic of Verso’s design is the progressive elimination of every superfluous element, concentrating on refining only the essential characteristics. This evolutionary process begins with the tyre’s name: because in Italian Verso means “towards”. Below is a brief summary of how this search for basic elements has been incorporated into the Verso design.