Trend to Accessorize Vehicles Going Strong
(Akron/Tire Review) American drivers continue to embrace the notion of customization and personalization, having purchased a record $36.72 billion worth of specialty automotive products in 2006. The number represents a 7 per cent increase over 2005, when sales reached $34.28 billion.
“Today’s consumer wants something unique and different,” said Jim Spoonhower, vice president of market research for the Specialty Equipment Market Association (SEMA). “They’re buying vehicles that are dependable and reliable, but then they’re personalising those vehicles so that they look distinctive, perform differently, are more comfortable, convenient, safe or just more fun.”