Car Dealers and Fast Fits Charge 50% More than Independents
New research produced by Birmingham-based aftermarket research specialists, Encircle Marketing, shows that car dealerships are able to sell tyres at up to 50 per cent more than local retailers. According to the data, details of which are exclusively published in this month’s Tyres & Accessories, the “average” UK passenger car tyre costs £79.79, with only fast fits and car dealership exceeding this ceiling – charging averages of £89.72 and £94.21 respectively.
The report confirms the widely publicised belief that local dealerships sell tyres at the cheapest prices in the market (£62.62), 15 per cent lower than average. The data T&A has seen doesn’t draw any conclusions as to why garages and fast-fits are able to charge prices roughly 50 per cent higher than local independents.