Michelin Fill Up With Air Campaign the “Biggest to Date”
Michelin says drivers in the UK are losing out on more than £440 million pounds by driving with the under-inflated tyres. The French giant is publicising the effects of this perpetual problem via its Fill Up With Air roadshow, on which a Michelin team offers free tyre checks. Michelin’s research, based on a parc of 30.3 million cars driving 12,000 miles per annum at 35mpg, with fuel costing £1.20 per litre, suggests more than 370 million litres of fuel are being wasted each year.