For the third consecutive year, the Reputation Institute, which ranks brands around the world according to their reputation, has put Michelin at the head of the French rankings and 13th globally. The tyre maker is also the French brand with the best reputation in the United Kingdom, and also in the United States, China, Germany and Italy.
In the US, Pirelli Tire North America has been named among the most reputable companies in the United States, according to the annual US RepTrak 100 list released by Reputation Institute and published in Forbes. The US RepTrak rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services. The 2015 list of America’s 100 most reputable companies is compiled annually by Reputation Institute.
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