Settle for Reduced Margins or Scale Down
UK tyre market analysts, Plimsoll Publishing are characterising the difficult market conditions of 2008 as a recipe for failure, with companies facing a stark choice: hold on to sales at reduced margins, or reduce in size and scale. To put this into context, 67 of the 201 firms analysed in the company’s latest report are losing money, a direct consequence of rising costs and price reductions set against a slowing market. The net effect? Increased merger and acquisition activity.
Senior analyst David Patterson points to the amount of tyre manufacturers and distribution firms using an overdraft as a permanent means of finance as a dangerous position for any companies to place themselves in. The banks are taking a critical look at all unsecured finance and are reassessing their exposure to small businesses- this could leave these firms in a position where their overdraft would need paying back on demand. Acording to Patterson, many of these firms simply cannot afford to do this.