We often witness that small and medium-sized retreaders cope much better with the market’s cyclical nature and with any changes in market structure that inevitably occur if they can reply upon a stable distribution network. A good example of this can be seen in Germany’s Remo Reifen GmbH Erneuerungswerk, a firm that considers itself a “typical pre-cure retreader.” When Tyres & Accessories recently spoke to company owner and managing director Roland Stecher, the 41-year industry veteran stressed that long-term business relationships have a positive influence on quality levels and enable a greater degree of flexibility – two factors that help companies in Europe stand firm against price-aggressive competition from the Far East.