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News from the world’s largest tyre industry show, Reifen 2012, at Messe Essen, Germany

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Spring 2013 debut for AA-labelled Kumho range

Four tyre makers at this month’s Reifen 2012 show in Germany spoke of ‘AA’ label rated tyres. One of these was Kumho Tyres, whose new “Ecowing ES01” took pride of place on the company’s exhibition stand. The “all-new standard performance tyre”, as Kumho calls it, will be available in various sizes from spring 2013 and will – at least in size 195/65R15 91H – come with an A/A/71dB label rating. According to Kumho Tire Europe GmbH sales director Michael Zirnzak, the range will be available in 21 dimensions between 14 and 16-inches and feature rolling resistance and wet grip label ratings of A to C. More precise details of each individual tyre’s performance will be released in the near future; Kumho says it will apply label information to all tyres produced after 30 June.

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  2. Falken to exhibit new ZE914 amidst range at Reifen 2012
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  4. Reifen 2012 hits record international numbers
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Micheldever appoints GT Radial brand manager

Inspired by a “strong product offering”, large UK wholesaler Micheldever Tyre Services has appointed Matt Horscroft to the newly created position of GT Radial brand manager. GT Radial's distributor in the UK, Micheldever has forged a strong relationship with the GITI Tire-manufactured brand. GT Radial general manager UK, Brian McDermott has described Micheldever's commitment as “unquestionable”. In return, Micheldever said that GT Radial’s commitment to quality – demonstrated recently at MIRA (see Tyres & Accessories’ June edition for details) – and comprehensive new product programme had inspired the creation of the role. Horscroft has over 22 years in the sector with manufacturer and distributor experience gained in sales, marketing and purchasing roles.

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  1. Scottish tyre dealer’s 4 sites become GT Radial Performance Centres
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Ceat passenger range to arrive in Europe this year

Alongside the agricultural and off-road tyres it is well known for in Europe, at Reifen 2012 Indian manufacturer Ceat showed off its passenger car tyre range – a line-up it intends to bring to Europe in the very near future. “At Reifen we are firstly promoting our truck and bus radial and passenger car tyre lines,” Trilok C Goel, Ceat’s executive director of specialty tyres and business development, commented to Tyres & Accessories. “We are already quite strong in agri in Europe.”

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Heuver expanding Aeolus portfolio in 2012

At this year’s Reifen show in Germany, Heuver Tyrewholesale revealed it will soon begin selling Aeolus passenger car tyres in the European markets where it currently supplies the Chinese manufacturer’s OTR and truck tyres. According to Heuver marketing manager Maureen Voortman, the Aeolus passenger range consists of three different product lines and will be launched in Europe in late 2012. “They’re good tyres,” she commented to Tyres & Accessories during Reifen 2012. “You have ‘A’ brands, and now you have Aeolus.”

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Related news:

  1. Goodyear Dunlop to show AA-graded concept tyres in Essen
  2. Bridgestone launches 2 Ecopia fuel-saving truck tyres
  3. Treadsetters to launch new Torque car tyre house brand at Reifen
  4. Market confidence growing, says Heuver
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19,000 attended Reifen 2012

The 27th Reifen show in Essen was the best yet with 19,000 trade visitors in attendance, according to show organisers Messe Essen. While the company announced that it had the largest number of exhibitors in the event’s history and the strongest international participation before the show, increased footfall was confirmed at the end of the event. Talk of tyre labelling and the new products linked to this legislation dominated the trade fair.

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Falken wins first Euro OE supply deal on Volkswagen Up!

Falken has won the original equipment contract to provide its bespoke Sincera SN831A tyres to Volkswagen’s city car, the Up!. The German manufacturer has thus become the first European automobile manufacturer to commit to the Sumitomo Rubber Industries brand’s high performance products, and specify the Japanese tyre producer as an OEM supplier. The announcement was confirmed at 2012 Reifen Tyre Show in Essen.

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  1. Falken to exhibit new ZE914 amidst range at Reifen 2012
  2. Falken presenting five new products in Essen
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  4. Falken supporting grass roots motorsport in northwest England
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Westlake elevated to flagship Hangzhou ZhongCe brand

At a gala dinner held during the week of the Reifen 2012 show, Ge Gurong, vice-president of ZhongCe Rubber, unveiled the tyre maker’s short-term plans for the Westlake brand. Mr. Ge told European Westlake dealers the decision has been made “with immediate effect” to end pattern sharing amongst Hangzhou ZhongCe’s different tyre brands, and from this time forward Westlake will be promoted as the company’s flagship brand.

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Alliance unveils a new approach to dual excavator tyres

At Reifen 2012, the Alliance Tire Group presented a new off-road tyre it says represents an innovative approach to dual-tyre configuration for excavators. Called the 528 Dual Master, the new product solves the problem of stones becoming embedded between double tyres. It does this through the use of a unique sidewall construction that enables close contact between the two tyres. “There is normally a rubber spacer between the tyres, but stones nevertheless get between the tyres and cause punctures,” commented ATG marketing communications manager Tal Rappoport to Tyres & Accessories. “The 528 Dual Master is the first tyre model for excavators that doesn’t require this spacer, and stones therefore can’t get penetrate this space.

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Related news:

  1. Latest ATG ranges reflect significant R&D investment
  2. Continental pumps up trailer tyre range with UK HTR2 and HTL2 launch
  3. Hercules displays new rubber at Reifen
  4. Private brands a continued Deldo focus
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Lassa showcases upcoming eco-range

In addition to the latest tyres and related equipment available for purchase now, numerous exhibitors at Reifen 2012 are showing concept and upcoming products. One such company is Turkish brand Lassa, which is displaying its Greenways range. Vicki Tillson, UK branch manager for Lassa manufacturer Brisa, told Tyres & Accessories that the Greenways eco-friendly passenger car tyre line-up is scheduled for release in 2013 and will be available in 20 sizes from 14 to 16-inch rim diameters, 70 to 55 aspect ratio and T and H speed ratings.

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Related news:

  1. Eldan on hand to talk recycling at Reifen 2012
  2. Sailun to make Essen debut in June
  3. Lassa Phenoma centre stage at Reifen 2012
  4. Market confidence growing, says Heuver
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Pirelli first to reach market with AA-rated tyre

Pirelli unveiled its new Cinturato P7 Blue passenger car tyre on the first day of Reifen 2012 – an event that is significant as it is the first product to reach European markets with A ratings for both wet grip and rolling resistance. The tyre achieved the AA rating in size 235/45 R17, and is an evolution of the company’s Cinturato P7 product.

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Related news:

  1. Nexen N'Blue Eco already achieving BB rating
  2. Heuver to display Aeolus pcr range at Reifen 2012
  3. Goodyear Dunlop to show AA-graded concept tyres in Essen
  4. Goodyear Dunlop showcases ‘AA’ concept tyres at Reifen
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Point S partners Däckarna in Sweden

Well known retail chain and buying cooperative Point S has partnered with Däckarna in Sweden to complete its collection of Scandinavian tyre operations. Founded in the 1970s Däckarna is believed to be the first purchasing group aimed at unifying the strength of independent dealers. More than 40 years later the group has 39 branches in its partnership, collectively occupying a 5 per cent market share.

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Nexen N'Blue Eco already achieving BB rating

Nexen's N'blue Eco tyre, which entered the market last July, has reportedly gain BB on the European tyre labelling scale that becomes mandatory in November. According to the Korean manufacturer's representatives and the firm's Essen show display, the range also achieves favourable noise levels of 71 dB. With Pirelli the only manufacturer to claim to be able to produce an AA rated tyre, Nexen's score puts it amongst the highest rating products currently available in the market.

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Related news:

  1. Pirelli first to reach market with AA-rated tyre
  2. Westlake elevated to flagship Hangzhou ZhongCe brand
  3. SD International launches winter brands
  4. Goodyear Dunlop to show AA-graded concept tyres in Essen
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Goodyear Dunlop showcases ‘AA’ concept tyres at Reifen

On the opening day of the Reifen 2012 show in Germany, Goodyear Dunlop unveiled two concept passenger car tyres that achieve an A-grading in both rolling resistance and wet grip on the EU tyre label. The company says its long-term goal is to apply the technologies and compounds utilised in these concept tyres, the Goodyear EfficientGrip AA edition and the Dunlop Sport BluResponse AA, to the company’s top green product lines – the Goodyear EfficientGrip and the Dunlop Sport BluResponse. The concept tyres will not be available for sale, Goodyear Dunlop notes.

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  1. PCR production drop planned for Goodyear Dunlop’s Wittlich plant
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  3. Goodyear Dunlop to show AA-graded concept tyres in Essen
  4. Goodyear Dunlop names new DACH region boss
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Starco enters the tractor radial market

Today, at the opening day of Reifen 2012 tyre show in Germany, Starco announced its entry into the tractor radial tyre market. The company describes its entry into this area, which centres on a new distribution agreement with the tyre manufacturer ATG, as “a move that breaks with the past and indicates the shape of things to come.” Under the agreement, Starco will now distribute ATG’s Galaxy tractor tyre range in Denmark, Sweden, Poland, Germany and the Benelux countries.

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  1. Trelleborg and Same Deutz-Fahr partner for Agrotron TTV launch
  2. Kirkby Tyres to exhibit at LAMMA 2012
  3. Growth continuing at NDI
  4. Titan net income down 42.5% yoy in Q1 2013
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Reifen 2012 ideas and award winners presented

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At the festive opening ceremony of Reifen 2012 in the evening before the fair on 4 June, Peer Steinbrück, former Federal minister of Finance, addressed invited guests. When the fair opened, ex-Formula One driver Christian Danner demonstrated show fitting operations. Reifen and its sponsor, Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV – "Federal Association of the Tyre Trade and the Vulcanisers' Skilled Trade"), said the special events would help to stress the significance of the tyre trade fair.

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