Apollo launches Alnac 4G all season and winter tyres
With its sights set on gaining a bigger part of the European tyre market, on 27 May Apollo Tyres introduced two new tyres in Essen. The two new tyres, Apollo Alnac 4G All Season and Apollo Alnac 4G Winter tyres, joined to the existing range of Apollo Alnac 4G tyres being sold in Europe. Both tyres were developed in Apollo Tyres’ Global R&D Centre in the Netherlands and have been optimised to suit the requirements of European drivers and the European road network. While this was going on in the foreground, in the background the company has been involved in complex discussions relating to its much publicised plans to build an Eastern European factory. To this end Tyres & Accessories spoke with chief marketing officer Marco Paracciani. But first the new products…